When is intent data updated?
Last updated: October 8, 2026
Intent data in N.Rich is calculated once a week. Use this article to know when new data appears in your intent reports, alerts and CRM, and when your changes take effect.
Weekly update
Intent reports are recalculated every Monday morning (CET).
Each update covers the previous week.
In an intent report, the week picker shows the last 12 weeks.
When changes take effect
New or changed intent topics and competitors: data appears after the next weekly update.
Custom intent topics: once they are enabled and added to a report, the first results appear after the next weekly update. See What are custom intent topics and how do I get them?
Deleted segments: accounts from a segment you deleted are removed from the report at the next weekly update.
Email alerts
Weekly email alerts are sent on Mondays, after the weekly update. See How to set up weekly intent email alerts.
Intent data in your CRM
Your CRM always shows the result of the latest weekly update, so last week's data, whatever your sync settings.
Only one intent report can send intent data to your CRM.
If an account's score drops to 0, its intent score is removed from your CRM at the next sync.
More about the CRM fields: HubSpot Integration and Salesforce Integration.
What's next
Need help? Reach out to your Solutions Engineer via the chat in the bottom-left corner of the N.Rich platform, by email or Slack.