N.Rich AI apps in HubSpot

Last updated: October 2, 2026

Published N.Rich AI apps can open right inside HubSpot. Your sales team sees N.Rich data on the company record they're already working in, without switching tools or logging in to N.Rich.

Before you start

  • Your HubSpot must be connected to N.Rich. See HubSpot Integration. The N.Rich AI GTM Apps card is added to your HubSpot company records automatically. No extra HubSpot setup is needed.

  • Only published apps can appear in HubSpot. (Drafts can't.)

  • Only the app owner can publish an app to HubSpot.

Add an app to HubSpot

  1. Open your app in N.Rich AI.

  2. Open the Publish panel.

  3. In the CRM app column, turn on the toggle next to your account.

  4. Click Publish (or Update if the app is already published).

Open an app in HubSpot

  1. Open a company record in HubSpot.

  2. Find the N.Rich AI GTM Apps card. It lists every app shared to your CRM, with its name, the N.Rich account it belongs to, and its description.

  3. Click Open next to the app you want.

The app opens in a window on top of the company record. Close it to go back to the record.

With more than five apps, the card shows five per page. Use the search box to find an app by name.

What you can do in HubSpot

In HubSpot you can

In HubSpot you can't

Use the app's filters, tabs and drill-downs

Change or rebuild the app

Open it without an N.Rich login

Use the N.Rich AI Assistant (Chat or Build mode)

See the company you opened it from already selected (in apps built for a single account)

See draft apps

Updating or removing an app that's in HubSpot

When the owner edits a published app, HubSpot keeps showing the current published version. The edits stay private and show as "Unpublished changes" until the owner publishes them again.

To remove an app from HubSpot, open the Publish panel, turn the CRM app toggle off and click Update.

Troubleshooting

What you see

What to do

The CRM app toggle is unavailable

Check that HubSpot is connected to the same N.Rich account.

The app doesn't appear in the card

Make sure it's published with the CRM app toggle on. Then refresh the record and check you're in the HubSpot portal connected to N.Rich.

The N.Rich AI GTM Apps card is missing

Ask your HubSpot admin to add the card to the company record view.

FAQ

  • Does my sales team need an N.Rich login to open apps in HubSpot? No.

  • Why isn't my app in the card? It's either still a draft, or it was published without the CRM app toggle on.

  • Can I change an app from HubSpot? No. Changes are made in N.Rich AI by the app owner.

Where to next

  • [MCP section]: connect Claude or another AI assistant to your N.Rich data.


Need help at any point? Reach out via the chat in the bottom-left corner of the N.Rich platform, we're happy to help.