Getting started with the N.Rich Website Tag

Last updated: July 6, 2026

The N.Rich Website Tag is a small piece of code you add to your website. Once installed, it lets N.Rich track visits to your pages, measure account-level engagement, and connect your advertising activity to real browsing behaviour - giving you the full picture of how your target accounts interact with your brand. Without the tag, N.Rich can still run ads and work with intent data. But you won't be able to see which companies are visiting your website, how they engage with your content, or whether campaigns are driving them to your pages.

Where does the tag need to go? The tag needs to be present on every page you want N.Rich to track - your main website, and any campaign landing pages. If those live on different platforms, you'll need to install the tag on each one.

How the tag works: two modes

The tag doesn't work the same way for every visitor. Because privacy laws in many countries require websites to ask for cookie consent before tracking individuals, the N.Rich tag is designed to operate in two modes - one that runs for every visitor from the moment they land on your site (Cookiless mode), and one that activates only after they've given consent (Standard mode). You install both, and the tag switches between them automatically.

Cookieless mode

Cookieless is the default mode and runs on all visitors, regardless of whether they've accepted cookies. It uses IP addresses to identify which company a visitor belongs to - enough to power account-level analytics, buyer journey tracking, and website engagement reports. This mode does not set any cookies and does not require visitor consent in most jurisdictions.

Standard mode

Standard mode activates on top of Cookieless once a visitor has accepted marketing cookies on your website. It enables more granular tracking: individual-level identification, session continuity across visits, and more precise attribution of ad engagement to website behaviour. This mode requires a valid consent signal from your Consent Management Platform (CMP).

The recommended setup is to run both - Cookieless on all pages at all times, and Standard triggered only when consent is given.

What the tag unlocks in N.Rich

Once installed, you get access to the full platform:

  • Website Analytics dashboard - see which companies are visiting, which pages they're viewing, and how long they stay

  • Buyer Journey tracking - understand whether target accounts are moving from cold to engaged to hot based on on-site behaviour

  • Ad attribution - connect campaign impressions and clicks to actual website visits from the same accounts

  • Engagement scoring - factor first-party website signals into your account intent scoresIn case you see an inactive status next to either the Cookieless or Standard modes, reach out to support for help via the bottom-left chat whilst logged into the N.Rich platform.

What’s next

Two quick checks before you install - they take a few minutes and will save you time later.

1. Where are your pages hosted? If your main website and campaign landing pages are on different platforms, you'll need to install the tag on each one. See How do I know if my pages are all on the same platform? to find out.

2. Does your website use cookies? If your site has a cookie consent banner, you'll need to configure your CMP alongside the tag to enable Standard mode. See How do I know if my website uses cookies - and which CMP? to find out.

If you're a developer, go straight to the N.Rich tag – technical installation guide.

Need help at any point? Reach out via the chat in the bottom-left corner of the N.Rich platform - our support team is happy to walk you through it.