Activating Standard mode (cookie consent)

Last updated: July 6, 2026

ℹSkip this article if your website doesn't use cookies. If you completed the Cookieless tag installation and your site has no cookie consent banner, go straight to Testing and verifying your tag installation.

Standard mode activates on top of the Cookieless tag once a visitor accepts marketing cookies. It enables individual-level tracking, session continuity, and more precise ad attribution. To make this work, GTM needs to know when a visitor has given consent — and that signal comes from your Consent Management Platform (CMP).

This article has two parts: first, making sure your CMP is connected to GTM; then, adding the Standard mode activator tag.

Part 1: Connect your CMP to GTM

Before you add the Standard mode tag, GTM needs a trigger that fires when a visitor grants marketing consent. If you already have a consent trigger set up in GTM, skip to Part 2.

If not, follow the guide for your CMP:

Your CMP

Guide

CookieBot

How do I set up CookieBot with GTM for the N.Rich tag?

CookieYes

How do I set up CookieYes with GTM for the N.Rich tag?

iubenda

How do I set up iubenda with GTM for the N.Rich tag?

HubSpot CMP

How do I set up HubSpot CMP with GTM for the N.Rich tag?

ℹ Don't see your CMP? Reach out via the chat in the bottom-left corner of the N.Rich platform with the name of your CMP and we'll create a guide for you.

Each guide walks you through creating the consent trigger in GTM and ends with a link back here to complete the Standard mode setup.

Part 2: Add the Standard mode tag in GTM

Once your CMP consent trigger is in place, add the Standard mode activator tag.

  1. In GTM, go to Tags and click New in the top right.

  2. Give the tag a name — for example, N.Rich Standard Tag.

  3. Under Tag Configuration, choose Custom HTML.

  4. Paste the following code into the HTML box:

<script>

  window._nrich = window._nrich || [];

  window._nrich.push(["enableCookies", true]);

</script>

  1. Scroll down to the Triggering section.

  2. Select the consent trigger you created in Part 1 (or the equivalent trigger you already had in place).

  3. Click Save in the top right.

This tag tells the N.Rich tag to switch into Standard mode — but only when the consent trigger fires, meaning only after the visitor has accepted marketing cookies.

What's next

Both tags are now configured in GTM. Before you publish, it's worth verifying everything is working correctly.

Continue to Testing and verifying your tag installation.

Need help? Reach out via the chat in the bottom-left corner of the N.Rich platform — our support team is happy to walk you through it.