Testing and verifying your tag installation

Last updated: July 6, 2026

Before you publish your GTM changes, it's worth spending a few minutes verifying everything is working as expected. A quick check here can save a lot of troubleshooting later.

Step 1: Enable Preview Mode in GTM

In GTM, click Preview in the top-right corner. Enter your website URL and click Connect - a debugging panel will open alongside your website.

Step 2: Verify the tags are firing correctly

Navigate around your website while Preview Mode is active and check the following in the GTM debugging panel:

  • N.Rich Cookieless Tag - should fire on every page, regardless of cookie consent.

  • N.Rich Standard Tag - should fire only after a visitor grants marketing consent. If you haven't accepted cookies yet on your test session, trigger the consent banner and accept to confirm it fires.

Also check that neither tag shows any errors or conflicts with other scripts on the page.

Step 3: Publish your GTM container

Once you've confirmed both tags are firing correctly, go back to GTM and click Submit in the top-right corner to publish your container. Your changes won't be live on your website until you do this.

Step 4: Confirm N.Rich is receiving data

Check the Setup section of your N.Rich account - you should see a status table showing Cookieless and Standard mode as active. This can take up to 12 hours after publishing, so if you don't see it straight away, check back tomorrow.

If either mode is still showing as inactive after 12 hours, reach out via the chat in the bottom-left corner and our support team will take a look.

You're all set

The N.Rich tag is installed and verified, you're ready to go! Head to your N.Rich account and start exploring your dashboards. Account-level website activity will start appearing as data comes in.

The logical next step is connecting your CRM and finishing your account setup - see the Account Setup & Integrations section of the knowledge base to continue.

Need help? Reach out via the chat in the bottom-left corner of the N.Rich platform - our support team is happy to walk you through it.