How to fix HubSpot integration problems
Last updated: October 9, 2026
Use this article when HubSpot data stops syncing or doesn't look right in N.Rich or HubSpot. Each section covers the cause and how to fix it.
N.Rich asks you to reconnect HubSpot or the sync stopped
Cause: your HubSpot authorisation has expired. N.Rich admins see an alert across most pages of the platform saying the authorisation has expired and data sync is paused.
Fix:
Go to Settings (cog icon) > CRM.
Click RESET AUTHENTICATION.
Reconnect with the same HubSpot user.
Turn your toggles back on.
Click SAVE.
The next sync backfills any data that could not be pushed while HubSpot was disconnected.
Your toggles are off after reconnecting
Cause: reconnecting HubSpot creates a fresh connection and turns all toggles off.
Fix: in Settings (cog icon) > CRM, turn your toggles back on and click SAVE. See What does each CRM setting do?.
N.Rich properties don't appear in HubSpot
Cause: N.Rich creates its properties the first time it pushes data, and only when there is intent or engagement data to push.
Fix:
Check that Push account engagement data is on in Settings (cog icon) > CRM.
Intent properties come only from your default intent report. See How to create an intent report.
The push runs twice daily, so wait for the next push. See How often does HubSpot sync with N.Rich?.
Deal data or CRM stages look outdated
Cause: deal data is pulled on a schedule, or the pull is turned off.
Fix:
Check that Pull opportunity and events data from HubSpot is on in Settings (cog icon) > CRM.
Check when the next opportunity sync runs. See How often does HubSpot sync with N.Rich?.
CRM stages update after your CRM data syncs to N.Rich. See What do CRM stages mean?.
Two merged HubSpot companies still show as two accounts
Cause: N.Rich accounts are based on domains.
Fix: see How does N.Rich link your CRM accounts to N.Rich accounts?.
What's next
Need help? Reach out to your Solutions Engineer via the chat in the bottom-left corner of the N.Rich platform, by email or Slack.