HubSpot Sync Cadences

Last updated: July 1, 2026

This article covers how often N.Rich syncs data to and from your HubSpot instance. These are scheduled jobs, not live connections, so data always reflects the most recently completed sync cycle. Exact times are in UTC - but for most purposes the frequency matters more than the precise minute.

What syncs and when

Pulling data from HubSpot into N.Rich

Action	Cadence
Pulling of new accounts from HubSpot	~Every 8 hours (overnight, morning, afternoon)
Existing accounts sync and account push	~Every 8 hours
Workflows sync	Twice daily (morning + evening)
Sales and email engagement sync	Once daily (late evening)
Opportunity sync	Weekly (Monday, early hours)

Pushing data from N.Rich into HubSpot

Action	Cadence
Writing intent data into HubSpot	Twice daily (early morning + late afternoon)
Writing engagement into HubSpot	Twice daily (early morning + late afternoon)
Writing ICP data into HubSpot	Once daily (early afternoon)

What's next

Unlike Salesforce, HubSpot auto-creates the N.Rich properties on your Contact and Company records - no manual field setup required. If you haven't connected HubSpot yet, see HubSpot Integration for the full setup guide.

Need help? Reach out via the chat in the bottom-left corner of the N.Rich platform - our support team is happy to walk you through it.