What do campaign and delivery statuses mean?
Last updated: October 7, 2026
Campaigns and ads show a status so you can see at a glance what's running. This article explains each campaign status and each ad delivery status.
Campaign statuses
Status | What it means |
|---|---|
Draft | The campaign is created but hasn't been launched. It doesn't show ads. |
Live | The campaign is running and showing ads. |
Stopped | The campaign was stopped. You can start it again with the switch in the Status column. |
Finished | The campaign's end date has passed. It can't be started again with the switch. To run it again, clone it. |
On the Campaigns page, Group by status sorts campaigns into the Drafts, Launched, Stopped and Finished folders. See What's on the Campaigns page?
Campaigns with Cross-channel or Image display ads can also show a Learning badge. It isn't a status: it means Google is adjusting delivery. See How does campaign Learning work?
Ad status
Each ad is Live or Stopped. Use the switch next to the status on the campaign's page to turn an ad on or off.
Ad delivery statuses
Cross-channel and Image display ads show a delivery status on the campaign's page:
Delivery status | What it means |
|---|---|
Delivering | The ad delivered results in the past 48 hours. |
Passive | The ad delivered results before, but not in the past 48 hours. |
Not Delivering | The ad hasn't delivered results in the past 7 days. |
Inactive | The ad is stopped and not running. |
If an approved ad shows Not Delivering, contact your Solutions Engineer.
These ads also have an approval status from Google. See What does my ad's approval status mean?
What's next
Need help? Reach out to your Solutions Engineer via the chat in the bottom-left corner of the N.Rich platform, by email or Slack.