What are the Article ad requirements?

Last updated: October 7, 2026

Use this checklist when you prepare text and images for an Article ad. The editor counts characters as you type and warns you when content is outside these limits.

Text

Field

Limit

Ad name (used as utm_content)

3 to 35 characters

Title

Up to 23 characters

Header

Up to 90 characters

Body

Between 1500 and 2500 characters. You'll see a warning if the body is shorter or longer.

Images and video

  • Header image: 1.91:1 ratio, up to 5MB, .jpg, .jpeg, .png, .gif, .bmp or .svg

  • Video inside the article body: under 500MB

  • Images must never contain a download button.

Your article can appear in many sizes, so check that the header image works in the sizes listed in the preview dropdown.

Call to action (optional)

Field

Limit

Title

Up to 23 characters

Description

Up to 90 characters

Button text

Up to 23 characters

Button URL

Up to 1800 characters

What's next


Need help? Reach out to your Solutions Engineer via the chat in the bottom-left corner of the N.Rich platform, by email or Slack.