The engagement analytics focuses on accounts found within your segments, and looks at how are they interacting with your campaigns and ads, as well as your website.
The engagement analytics can be filtered by segments, campaigns, website filters and countries where the accounts are incorporated in. Additionally, you can chose the start and end date of the engagements that are relevant to your view.
The accounts tab holds a single, searchable table, Top accounts by engagement, sorted by the number of engaged cookies (devices) and featuring the CRM ID, name and stage the company is in. Sales velocity and the ICP score are followed by the country where the company is incorporated in. In terms of stats, we can find the total number of engaged cookies, the total number of ABM engagement events, which is a sum of all ad engagements (video views, article reads and clicks) as well as website visits, ad clicks, organic visits to the website (where the source of the visit was not an ad) and in-media engagement, which is a sum of article and video ad engagements.
The engagement tab holds a graph called Total engagement over time, giving you insight into engagement seasonality and rises and drops in engagement trends. The engagement represented on this graph is the sum of all clicks, video views and article reads.
Bellow it we can find the engagement stream showcasing every individual engagement that took place in the designated period of time per account that is responsible for the engagement - you can see the date of the engagement, its source (video/article/click) the name of the client and link to the CRM combined in a single field, the content responsible for the engagement, an optional path (in case of clicks), engagement time (in case of videos and articles) as well as the number of unique engaged cookies (how many devices from the same company engaged with the same bit of content on the same day)
In case you select a longer period of time, the engagement stream might be limited and not display every single engagement - in case you want an export of every single engagement, reach out to the support team.
This tab features a table and a map. Cookie level engagement table looks at individual devices that have engaged with your content sand sorts them per number of engagements. In terms of data, you can find a link to the CRM and company name in a single field, the CRM stage of the company, country and city of the engagement, whether the device that has engaged is mobile or a desktop, the ABM engagement events which is a sum of clicks, article reads and video views, followed by clicks, In-media engagement and average session time.
The map called Engaged accounts by location is an interactive and scrollable object allowing you to view your engagements on a world map.
The content tab features three tables - one for each type of engagement:
The Website engagement tab focuses on clicks and offers insight into which URL of your website (where our tag is installed) has generated how many clicks, visits, unique visitors as well as shows the average visit and session duration in minutes. Not every click yields a website visit and not every visit is by a different person, hence the differences between these stats.
The Article engagement table focuses on (you guessed it!) Articles, where each article ad is tallied up against each other in terms of how many readers it had, the article completion rate and how many clicks each article generated.
The Video engagement tab lists all video ads and sorts them per number of views (where each view must be at least 20 seconds or longer) The repeat rate indicates whether the viewer decided to play the video again once it ended. Video view (in seconds) tells us how many seconds on average have all viewers seen (even those who have seen less than 20s). The Video duration indicates how long the entire video is, while the video view rate tells us how many viewers have completed the whole video.
The industry tab looks at all accounts that have engaged with your content in the given period and sorts them per the industry to which your accounts belong to, and give you a unique insight into how companies across different industries are engaging with your content. In terms of data points, apart form the industry name, we can find the number of engaged accounts, how many devices (cookies) have engaged, the number of website visits, clicks, in-media engagements (video views and article reads) as well as the average duration of a website visit session.