Spend dashboard

Last updated: March 30, 2026

The spend dashboard gives you insight into how individual campaigns have been leveraging the marketing budgets allocated to them.

The spend dashboard uses the currency set as your default currency, when your account has been created. If in doubt as to what currency that is, reach out to support.

Filters

The spend dashboard can be filtered only per campaigns, and the top bar will feature a switch Daily/Weekly/Monthly granularity as well as a time period picker.

Overview tab

In terms of data points, here you can find:

  1. The total number of impressions generated by all ads

  2. The total number of engagements generated by all ads

  3. The average daily spend of the period selected

  4. The ad total spend within the period selected

  5. The estimated Cost Per Mille (eCPM), or the cost per thousand impressions calculated as the product of division of the total impressions and total spend.

  6. The Cost Per Engagement (CPM) across all engagement types

  7. The Cost Per Click (CPC) across all clicks

Bellow the data points, we can see the Spend Overview bar graph giving us how much all campaigns have spent together, where each bar is further divided per individual campaign. Clicking on the individual campaign names above the bar graph will exclude/include a specific campaign from the bar graph.

The Spend per campaign table will dive deeper into individual campaigns - what is the CPC, CPE and eCPM of each, how many engagements and impressions each has generated, as well as the average daily and total spend.