N.Rich supports UTM tracking parameters through all of its ad formats, allowing visits to be attributed to relevant campaigns and ads. Final URLs are generated with our standard UTM parameters and are used in our advertising technology to optimise for better results.
It is not possible to modify the utm_source and utm_medium parameters as they are used by our models.
Whole the utm_campaign and utm_content parameters are automatically populated for each campaign and each ad, customers can override them if needed by specifying them in the destination/button URL at the ad level.
Here is how UTMs propagate across our different ad types:
source | medium | campaign | content | audience | |
Video | nrich | native_video | {custom} | {custom} | nrich |
Article | nrich | native_article | {custom} | {custom} | nrich |
Cross Channel | nrich_abm | {custom} | {custom} | nrich | |
Image Display | nrich | native_banner | {custom} | {custom} | nrich |