Salesforce Sync Cadences

Last updated: July 1, 2026

This article covers how often N.Rich syncs data to and from your Salesforce instance. These are scheduled jobs, not live connections, so data always reflects the most recently completed sync cycle.

What syncs and when

Pulling data from Salesforce into N.Rich

Action

Cadence

Pulling of new accounts from Salesforce

~Every 8 hours (overnight, morning, afternoon)

Existing accounts sync and account push

~Every 8 hours

Company reports sync

Twice daily (morning + evening)

Domain mapping

Once daily (overnight)

Sales and email engagement sync

Once daily (late evening)

Campaign sync

Hourly

Pushing data from N.Rich into Salesforce

Action

Cadence

Writing intent data into Salesforce

Twice daily (early morning + late afternoon)

Writing engagement into Salesforce

Twice daily (early morning + late afternoon)

Writing ICP data into Salesforce

Once daily (early afternoon)

Writing segment membership into Salesforce

~Every 4 hours (6×/day)

What's next

If you've just set up your Salesforce integration, the next step is making sure the required Account fields exist on your Salesforce Account object before the first push runs - N.Rich does not auto-create fields in Salesforce. See Creating Salesforce Account Fields and Objects.

Need help? Reach out via the chat in the bottom-left corner of the N.Rich platform - our support team is happy to walk you through it.