What are the Video ad requirements?

Last updated: October 7, 2026

Use this checklist when you prepare a video and text for a Video ad. Files that don't meet these requirements can't be uploaded.

Video

  • File type: .mp4

  • Aspect ratio: 16:9

  • File size: less than 500MB

  • Length: always longer than 20 seconds. We recommend 90 to 180 seconds.

Text

Field

Limit

Headline

Up to 23 characters

Description

Up to 90 characters

Button URL

Up to 1800 characters

Business name

Up to 25 characters

Call to action (optional)

Field

Limit

Headline

Up to 23 characters

Description

Up to 90 characters

Button text

Up to 23 characters

What's next

Need help? Reach out to your Solutions Engineer via the chat in the bottom-left corner of the N.Rich platform, by email or Slack.